About me

― WHAT i DO

Careful analysis. Clear communication.

Across technology, consulting, government, and non-profit roles, my work has focused on one core problem: making complex information understandable and useful.

ᗒ Technical writing: I write user guides and product marketing content for Enterprise software products at Broadcom.

ᗒ Marketing strategy: I help B2B software companies plan and execute winning content marketing campaigns, both as a team member and freelance.

ᗒ Research and synthesis: I helped the Canadian government and non-profits use research to inform policy decisions and advocacy.

― MY BACKGROUND

Statistics:

I learned how to do statistics while working in three psychology research labs during university. I did research about research methods, asking questions like, "Do psychologists adequately justify the validity and reliability of their measures?" and "Do scientists use meta-analysis well?" As a teaching assistant, I even taught undergraduate-level statistics tutorials.

Policy Analysis:

Then I did a Master's in Public Administration and advised on policy analysis in the public sector. My roles led me to do:

ᗒ Economics research for the Canadian Department of Trade

ᗒ Financial research to support treaty negotiations with First Nations for Indigenous and Northern Affairs Canada

ᗒ Knowledge translation and leadership for a non-profit in early childhood and family health.

I moved into digital marketing so that I could work remotely and travel. Digital marketing is all about data analysis, so it was the perfect fit. Later, I took an opportunity to exercise my technical communications skills as a technical writer at Broadcom.

When I’m not working, I’m probably swimming or writing online.

Digital Marketing:

― THE COMMON THREAD IN MY WORK

Although my roles have varied, the work itself has been remarkably consistent.

ᗒ In the Canadian government, I analyzed data to inform policy decisions on foreign investment and First Nations treaty negotiations.

ᗒ In the non-profit sector, I researched and communicated the impact of family support programs across British Columbia.

ᗒ As a DEI consultant, I collected and analysed qualitative and quantitative data to help organizations improve equity and inclusion.

ᗒ As a content marketer, I performed keyword research to build and execute content marketing strategy.

ᗒ At Broadcom, I write and maintain user documentation to help customers use our products effectively.

Across all of these contexts, the challenge was the same: to understand a complex problem or product, and then communicate about it clearly for a specific audience.

Different roles. The same underlying problem.

― TOOLS AND WORKING KNOWLEDGE

Practical tools, applied thoughtfully.

Data and analysis: Python, R, SQL, Excel, Tableau (working knowledge)

Content and strategy: SEO, digital content, white papers

Research: qualitative and quantitative methods

Technical writing: DITA, Oxygen XML, Adobe Experience Manager

My background is rooted in research, writing, and analysis. I use tools as a means to an end (clarity and insight), not as an end in themselves.

― what i value in my work

💙 I value clear thinking, careful analysis, and honest communication.

💙 I’m curious by nature, but disciplined in execution.

💙 I care about getting things right, not just getting them done.

💙 I work best in environments that value respect, collaboration, and good work.

Clarity, integrity, and curiosity.

University of Victoria - Master’s in Public Administration

Focused on evidence-based policy analysis, research methods, and decision-making.

Master’s Degree

― foundations behind my work

Where my approach to analysis and communication comes from.

My work is grounded in formal training across psychology, public policy, and data science. I’ve spent years studying how people interpret information, how evidence supports decisions, and how data can be misunderstood without context.

Postgraduate Certificate

Universidade Federal do Paraná - Postgraduate Certificate in Data Science & Big Data

Formal training in data analysis, statistics, and applied programming.

Bachelor's Degree (Honours)

Simon Fraser University — BA (Honours) in Psychology and Communications

Academic foundation in research methods, statistics, and human-centred communication.

― GET IN TOUCH

Interested in working together? Let’s chat.

If you’re hiring for a role that needs clear communication, thoughtful analysis, and practical insight,

I’d love to connect.